Reward people through gamification.
Many downloaded AR apps later, we had to unravel how to engage users, how to meet local businesses' needs, and most importantly, figure out how to incorporate Augmented Reality simple enough to explain and play.
People are looking to actively participate. Augmented Reality makes that possible.
We sorted information from interviews we conducted to find trends in people's experiences with AR and the social games they play.
Meet Millennial Mindy
Through our research, we discovered that people enjoy using a mobile platform to explore areas with their friends. In addition, people enjoy using their phones to help them navigate their way through experiences. We came up with Mindy, our primary persona.
Based on our research and within our scope, we identified what features were going to be part of the MVP: some must-haves were a Google Maps interface, a direction indicator, a tutorial, and an inventory—also included were a thermometer indicator and alerts to get into AR Mode when near an object.
Track current location with moving character and "field of vision beam", calibrated to phone's GPS
Familiarize users with their surroundings and the game's overall layout
Inform and guide users from the beginning of how to play the game and what the rewards are